London Marathon
A Run to Remember - Racing Hearts, Inspiring Change for the British Heart Foundation
The British Heart Foundation proudly became the charity sponsor for the London Marathon 2022. We were inspired to create a creative concept that truly represented what this partnership meant to us and our passionate runners. Although the project eventually took a different direction due to internal factors, here's the concept we had in mind.
Concept: Sally Harper-Stunell & Owen Croom. Messaging/Copy: Sally Harper-Stunell. Design & Motion: Owen Croom
We shaped our concept around the phrase 'The race is on,' a versatile line that could be tailored to resonate with various audiences. Our central artwork aimed to be a captivating and vibrant creation, designed to ignite curiosity. Our goal was to infuse it with vitality and motion, mirroring the dynamic essence of the event itself.
The race is on to heal hearts, as the London Marathon 2022 harnesses the power of human determination to make a tangible difference in the race against heart disease, driving positive change with every step taken
Fundraising assets would allow us to introduce more illustration across the campaign.
Alternate key artwork
Alternate key artwork