Pride

Embracing Hearts and Diversity, a Vibrant Celebration of Inclusion and Heart Health Awareness in the LGBTQ+ Community

The British Heart Foundation are always involved in PRIDE activity. This particular project involved creating a short motion film, showcased on a large digital van during Pride. The idea was to engage and educate the LGBTQ+ community and the broader public about the importance of CPR. Emphasising inclusivity and awareness, whilst encouraging people to learn CPR.

Concept: Milly Sullivan & Owen Croom. Messaging/Copy: Milly Sullivan. Design & Motion: Owen Croom

The film was designed to resonate with the modern LGBTQ+ community through vibrant, dynamic visuals and messaging. The deliverable combined impactful animation and graphics, aligning with the lively atmosphere of Pride and effectively communicating BHF’s inclusive approach to heart health and CPR education.

"The film truly captured the essence of Pride – it was like a heartwarming embrace, vividly celebrating our diversity and unity. It wasn't just a film; it was a powerful message of love and inclusivity."

Please don’t steal my work, thanks.