MyMarathon
Take on the incredible challenge of running 26.2 miles, a marathon of dedication, to support life-saving research and make a lasting impact
MyMarathon is a product designed to take on a Marathon at the users own pace. The 26.2 miles can be completed within a day or across the whole month, with participants raising money to beat heartbreak forever.
Concept: Milly Sullivan & Owen Croom. Copy/ Messaging & Voiceover: Milly Sullivan. Design & Motion: Owen Croom
We created a range of social assets to target demographics. A set of 5 motion ads were made featuring different tempos and themes that targeted certain demographics. We wanted to show that MyMarathon was accessible to all runners no matter what background they came from.